"Identity. I go by the Tootsie theory; that if you concoct a convincing on-line meta-personality on the Net, then that personality really IS you. With so few things around nowadays to loan a person identity, the palette of identities you create for yourself in the vacuum of the Net—your menu of alternative “you’s” – actually IS you. Or an isotope of you. Or a photocopy of you."
- Douglas Coupland Microserfs pg 327
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