"Think about it deeply. Then forget and an idea will jump up in your head."
- Donald Draper, character on series Mad Men.
This quote really speaks to the creative process. It fits right in with my TLCW recipe for writing.
It basically works like this.
T - think of an idea.
L - leave it alone for a while.
C - your brain will keep thinking about how to make it work on a subconscious level.
The idea will then jump into your head and you can W - write.
It works every time.