Three Ways Media Exerts Power

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"Media exert their power over our kids in three ways.

First, kids are born to copy, and media provide ready models for our kids to imitate.

Second, media define social norms.

Third, stories are powerful and the media have become the dominant storytellers in our kids' lives.

What's more, media keeps evolving, getting more and more powerful over time."

- David Walsh, PhD. No: Why Kids - of all Ages - Need to Hear It and Ways Parents Can Say It. Free Press, Toronto. 2007. pg 41